When designing the brand identity for SWAG Mental Health, I set out to capture more than just aesthetics—we aimed to reflect a philosophy of joyful living, personal growth, and inner harmony. At the heart of the logo is a bold, abstract butterfly inspired by Celtic symbolism, representing transformation, resilience, and the deep interconnectedness of life.
Rooted in the core values of sunshine, water, air, and gratitude, the brand embraces the full spectrum of emotional well-being. The vibrant color palette radiates joy and balance, while the bold-yet-approachable typography adds a touch of warmth and strength. From logo to marketing materials—business cards, retractable banner, and rack card—every element was designed to support the mission: helping others find peace, purpose, and positivity in both their healing and everyday lives
